So the new motor racing season has begun! Wooo friggin hoo and about bloody time say those of us drawn the smell of high octane fuel and burning rubber! And of course the dawn of the new season brings many weird and wonderful pieces of spin from the PR people. It never ceases to amaze me how many teams in the various series around the world now have “a much better start to the year after much hard work through the winter/off season, and we expect to be at or near the front of the field in 2012 without doubt”.
Mmmmmm well every year I am bitterly disappointed to find that not every car wins every race! Funny that… Of course only 1 car can win a given race, but clearly the PR people in motorsport around the world have yet to figure that out. After reading the season launch press statements from most of the Formula 1 and Australian V8 Supercar teams, I think I could earn a decent quid by going around and “educating” the PR people on what the general public can stomach and what they can’t in the Spin department. “We have made a huge step forward during the off season” is a standard run of the mill throw away line these days. Come on guy’s and girls of the PR world, give it some actual thought for one and dare to step outside clichéd statements. I for one would love to hear ”well, considering how shit the car was last year, and considering that we turfed our useless drivers and technical people as a result then you can pretty much assume more of the same rubbish performances from us until the new lot either gel and get it right or we turf them too! ‘ Wow that would be a cool Press release wouldn’t it!!
Same spin issues go for the political landscape right now. If you live anywhere near Australia you will be painfully aware that our governments at both state and federal level are so corrupt and hell bent on destroying our country that we are in a perpetual state of going to the polls for a new election. Our Prime Minister was not elected to lead the country, but was in fact installed by 3 very greedy, ruthless and ultimately self interested independents. The Prime Minister was in fact almost a million primary votes BEHIND the opposition leader when it became clear we had a hung parliament at the last federal election. And remember that is in a country with only 23 million people in total, inclusive of illegals! So it came down to who could lie and cheat the best to create a government. Problem is the independents effectively gave the balance of power to the Greens party whose only policies are based around keeping trees in the ground…
As we now head to the polls at state and federal level in several states, it has been funny to watch these political people go through their campaign processes. What they say and what they do are of course going to be entirely different things. Shame nobody ever seems to remember this at election time! Imagine if EVERYBODY cast a donkey vote? What would be the outcome of that? Who would get the preferences from the Donkey in that case? In case you’re wondering, a Donkey vote is an invalid vote that can’t be counted.
I for one would love to see Donkey lead the nation. With Shrek as Treasurer and Puss in Boots as Police Minister, the place might actually get cracking again! Couldn’t do any worse than the fools already in parliament and the fools trying to get in from the opposition benches. Watching them in parliament all together “debating” things is like watching a couple of kindergarten classes go head to head in a battle of wits! Actually no, I am being unfair to the Kindy kids there aren’t I….
Ultimately it has become clear in the world today that survival is dependant not on being the fittest these days, but the best at producing and selling Spin to the audience you are facing. Doesn’t matter whether you are right, wrong or indifferent. It matters not whether you even care about what you are doing. As long as you can sell the Spin convincingly that is the job done.
Interesting times indeed….